About

 

LicoRich (HEALTH SUPPLIES) LTD.

LicoRich is a young company established

as a marketing arm of the company

FC Licorice and Fitness R Us

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Our vision

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To make a breakthrough the prevention and treatment of heart disease, atherosclerosis, stroke, and diabetes treatment, thus significantly reducing mortality rates among the world's population.

In 1962, a plant was established in Israel to produce flavor and fragrance supplements from the licorice root called "Fitness". The plant is one of the largest in the world and provides additives for the food and tobacco industries worldwide.

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In the 1980s, the company's chief technologist recruited Prof. Aviram, director of research laboratories at the Technion and the Rambam Medical Center for the Study of Atherosclerosis (the process of clogging arteries), the disease that causes mortality in the Western world, and looked for the solution in fruits and plants And not chemicals.

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This collaboration led to studies that lasted about 15 years. These studies isolated many ingredients from the root, removed components that cause bad effects, and after endless attempts, they succeeded in creating a natural dietary supplement that, in many clinical trials and studies, has been shown to reduce arteriosclerosis with great success.

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Since the beginning of the marketing of these capsules, there have been many reports of people with heart disease (since the beginning of the marketing of these capsules), Diabetics, and 'athletes' whose lives have greatly improved as a result of regular consumption of these capsules.